The ICECREAM brand is known for its unique and vibrant fashion and music industry staples, featuring bold graphics and all-over prints that include its signature ice cream motifs, diamonds, and money signs. Established in 2004 as a subsidiary of the iconic streetwear label Billionaire Boys Club, ICECREAM has upheld a belief in individuality through its unique graphics and apparel.
This season, ICECREAM is launching a fresh take on classic graphics from its archives, featuring transitional silhouettes perfect for the spring and early summer seasons. The collection includes must-have apparel pieces like the ICECREAM Vegas S/S Knit, the ICECREAM Wavy S/S Tee, and the ICECREAM Something Classic S/S Tee, all featuring signature screen-printed motif graphics.
The brand’s new denim selection includes the ICECREAM Mint Jean, made from a cotton and stretch denim blend with a signature five-pocket design and belt loops for added durability. The collection is available now on feature.com.