Saucony Originals is celebrating its 125th anniversary by reintroducing the iconic DXN Trainer, a running shoe originally launched in 1983. The sneaker was inspired by Rod Dixon, an athlete who used it during short and long-distance races. The DXN Trainer became a symbol of the running scene in the 80s, and now, the brand has brought it back for a new generation.
To celebrate the revival, Saucony Originals has launched a nostalgia-evoking lifestyle campaign that pays homage to the shoe’s origins while exploring its timeless design. The campaign features the sneaker in an array of quintessential 80s-inspired backdrops such as a high-school gym and retro living room, and the models are styled in casual yet sporty looks that blend preppy and athletic styles.
Originally released in 1983, the DXN Trainer has been revamped for a modern audience while still paying homage to its retro roots. The shoe features a synthetic and mesh upper, a shock-absorbing EVA midsole, and a rubber outsole for traction. The design includes classic elements like the Saucony logo on the heel and tongue, as well as a suede overlay on the toe box. The DXN Trainer is available in a variety of colorways and sizes for men and women. By bringing back this beloved classic, Saucony is honoring its heritage while also catering to the current demand for retro styles in the sneaker market.
With a medley of updated colorways, Saucony Originals hopes to reignite the popularity of this iconic sneaker for both its functional use and its stylish design. The DXN Trainer is available for purchase online and in-store worldwide for €120 EUR (approx. $115 USD).