Lids and Playboy team up for SoCal/Vice Collection

Lids, a popular hat retailer, has partnered with Playboy to release a new collection called the SoCal/Vice collection. This collection is inspired by the iconic and carefree lifestyle of Southern California and the allure of the Playboy brand. The collection features headwear and apparel with the iconic Playboy bunny motif, highlighting the pride of Southern California and Miami. The collection also includes basketball shorts, jerseys, mesh button-down jerseys, foam trucker hats, and bucket hats.

The collection features a variety of five-panel and snapback hats that incorporate bold colors and fun graphics. The hats are made with high-quality materials that ensure durability and comfort. Lids aims to attract a younger and trendier demographic with this collaboration, while Playboy continues to evolve its image and partnerships for a modern audience. Overall, the SoCal/Vice collection by Lids and Playboy is a stylish addition to the hat market and a testament to the power of collaboration in the fashion industry.

Perfect for your next sports outing or for elevating your everyday look, the collection is available now at Lids retail locations and on Amazon. Don’t miss out on this fashionable battle of the coasts!

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